Bringing the benefit of deep experience in Big Tech Marketing to smaller firms. Without the Big Tech price tag.
We have deep experience launching new businesses, across demand gen / growth marketing, branding, M&A, product marketing, channel marketing, and partner marketing. This has allowed us to work with firms across multiple industries to create strategies for companies who want to:
Launch a new product or service.
Enter a new geography.
Bring together regional M&A companies into a powerhouse brand.
Scale from scrappy startup to next-level growth engine.
If you’re ready to take your random acts of marketing and turn them into a source of growth for your business, we’re here to get that done.
Player / Coach, creating & executing strategies for growing businesses
Branding & web properties that help your org punch above its weight class
Successful M&A integration
Annual planning & forecasting, working from a revenue goal
Full funnel demand campaigns that convert
SaaS / PLG analysis, to move customers through the funnel faster
We are committed to continuous learning, because what worked yesterday in marketing won’t work tomorrow.
Applying the same data-driven, customer-centric principles to the work we’re doing for small & medium businesses makes the same great business sense it did when I was growing new lines of business for the likes of Dell and VMware. It all comes back to understanding what customer problem you’re trying to solve. In this case, our marketing team has been working with customers who have taken their businesses as far as relationships & founder rolodexes alone can go. They need to scale farther. Using marketing tools to extend that reach, whether that’s digital, social, events or even the new AEO discipline, is a smart next step….if you have a strategy.
Quotes About Erica’s Work
